How to Provide More Service to More People (Practical Exercise) by Francis Bills

Q. Does everyone know what you do?

You might have an excellent product or service but nobody knows about it or maybe they don’t know that you offer it.

Ask yourself, “Can my friends, family and social acquaintances describe to others what I do, what services or products I offer and would they be able to describe the benefits and value of my products and services?”

If not, be sure to let everyone know what you do and clearly communicate the benefits of what you have to offer.  

Promote yourself at any and every chance you get.

The person you are speaking with may not need what you have to offer but they may know someone who does. It’s also possible that someone you speak with today may request your product or service at a later date.

Don’t leave your ability to serve others to chance.

Remember, when we believe 100% in what we have to offer, it would be a disservice if someone could have benefited from our services but we didn’t provide them with it or at least offer it to them.

The goal is to let others know that we’re there, in the particular “space” so-to-speak, for if and when they’re ready to go ahead and accept what you have to offer. 

Q. Are you expecting to be hired or have your product purchased just because you’re offering it?

This is what I like to refer to as "The Maytag Repairman Method”.

The Maytag repairman was touted as never having anything to do so he just sat by the phone waiting for a call. The idea was that the Maytag appliances worked so well that nobody needed the repairman.

The “Maytag Repairman Method” is not an effective strategy for entrepreneurs and for people looking to provide more service.

Even when you’re not getting a call or actively working with someone, continue to work on your business and improve upon what you do.

Strive to be the best at what you do and provide people with value first.

Differentiate yourself by giving people valuable, usable information and practical solutions to solve their problems without asking for anything in return. 

Provide this value consistently and continually and be the go-to person for what they’re looking for.  

Instead of thinking about making X amount of dollars in sales, think about how you can provide X amount of valuable service.

The sales, revenue and profits are the result, the effect of the valuable service in which you provide.     

Q. Are you focused on directing your energy toward providing more service to more people?

If so, what are the efficient actions that you’re taking toward promoting your business and providing more service?

Are you just thinking about it or are you implementing and taking action on your ideas and strategies?

Direct and focus your attention and energy toward providing service. Make it your top priority.  

Look for and be receptive to any and all opportunities to be of service.  

Also, think about ways in which you can create opportunities to provide service.

Don’t wait for opportunities, continue to create them.

Q. Are you keeping in mind what you enjoy about what you do and why you’re doing it?

Stay focused on your vision and continue to move forward with confidence and perseverance.  

You’ll be provided with everything you need to know along the way AS you advance.   

Summary:

-Promote yourself wherever you go.

-Give people value first without expecting anything in return.

-Focus your attention and energy on service.   

-Have fun and remember to enjoy the process.

And as always, be sure to implement what you learn.